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Business Logo
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Form
Business Logo Design Brief
1. Basic Information
Business/Brand Name:
Tagline (if any):
Contact Name:
Email:
Phone:
Website (if available):
2. About the Business
What does your business do?
What products or services do you offer?
What problem do you solve?
What makes your business different from competitors?
3. Target Audience
Primary Customers:
Age Group:
Location:
Industry:
Typical Customer Characteristics:
4. Brand Personality
Select the words that best describe your brand:
Modern
Professional
Luxury
Friendly
Innovative
Traditional
Minimalist
Bold
Elegant
Fun
Premium
Sustainable
Technical
Creative
Other:
5. Logo Preferences
Logo Type
Wordmark (Text Only)
Lettermark (Initials)
Icon / Symbol
Combination Mark
Emblem
Mascot
Style
Flat
Geometric
Abstract
Vintage
Hand Drawn
Corporate
Luxury
Minimal
6. Color Preferences
Preferred Colors:
Colors to Avoid:
The logo should work in:
Full Color
Black
White
Monochrome
7. Typography
Preferred Style
Serif
Sans Serif
Script
Modern
Bold
Custom Lettering
No Preference
8. Symbols & Imagery
Are there any icons, shapes, or imagery you'd like included?
Are there any elements that must NOT be included?
9. Inspiration
List brands whose logos you like and explain why.
Brand
What You Like
10. Usage
Where will the logo be used?
Website
Social Media
Business Cards
Packaging
Signage
Uniforms
Vehicle Graphics
Mobile App
Print Advertising
Merchandise
Other:
11. Deliverables Required
AI
EPS
SVG
PDF
PNG
JPG
Brand Guidelines
Social Media Kit
Favicon
12. Trademark Requirements
Do you intend to register this logo as a trademark?
Yes
No
Unsure
If Yes:
Country / Region:
Future International Registration Planned?
Yes
No
Do you already own a registered business name?
Yes
No
Have you conducted a trademark search?
Yes
No
Do you need assistance with trademark-ready design?
Yes
No
13. Copyright Ownership
Who should own the copyright after completion?
Client
Designer Transfers Full Ownership
License Only
Unsure
14. Originality Requirements
The logo must:
Be Completely Original
Not Resemble Competitors
Not Use Stock Icons
Not Use AI-Generated Artwork
AI-Generated Concepts Are Acceptable
Include Custom Illustration
15. Existing Intellectual Property
Do you already have:
Existing Logo
Registered Trademark
Copyrighted Artwork
Brand Mascot
Existing Brand Guidelines
If Yes, Please Provide Details:
16. Competitors
Company
Website
18. Additional Notes
Anything else the designer should know?
Designer Checklist
Before Starting Design
Business Name Confirmed
Correct Spelling Verified
Industry Understood
Target Audience Identified
Logo Style Agreed
Usage Requirements Known
Trademark Intention Confirmed
Copyright Ownership Agreed in Writing
Original Artwork Requirement Confirmed
Deliverables Agreed
Submit
